The Vodacom brand was stagnating and ODC was asked to carry out a brand audit. Nothing was left untouched, we travelled across the country looking at all points of contact. From the logo to print, from retail to signage, from presence to sponsorship and all the stores including4U and the approved dealers. It was a complete overhaul.

 

One year later Vodacom was given a refreshed identity and brand new corporate guidelines. Then they went red...so we did it again.

To align the Vodacom brand on a global stage, we partnered with FCB Africa and The Partners (UK),on the brand migration of Vodacom from blue to red. We designed a new identity, coherent with Vodafone red, to build on the equity of both brands, and worked on the

‘Red-volution’ launch campaign that doused the Johannesburg Ponte Tower in the colour red.