Atelier Vosloo All work

Where life happens.

Agency

Framework

Sector

Destination & Luxury Leisure

Scope

Brand identity Visual language Signage Wayfinding Collateral

Live

addresshotels.com

Address Hotels + Resorts is the premium luxury hotel brand by Emaar Hospitality Group.

Overlooking the world’s largest man-made marina and waterfront development, housing, retail stores, renowned restaurants and trendy late-night lounge destinations, Address Dubai Marina lies at the heart of new Dubai.

Positioning its messaging as ‘Where life happens’, Address Hotels + Resorts offers a more personal and engaging experience to guests in a premium lifestyle environment. We designed The Address Hotel identity signage and way finding to blend seamlessly with this iconic Hotel. The restaurant identities and signage blend into these opulent spaces. Subtle Japanese cues for Hukama, elegant charm for Aniqqa Spa and glowing minimalism for NEOS, the 16th Floor terrace Bar.

Downtown Dubai at dusk: the Burj Khalifa lit against a deep blue sky, the Address hotel towers and Dubai Mall below, and light trails running along Sheikh Zayed Road
Downtown Dubai at dusk: the Burj Khalifa lit against a deep blue sky, the Address hotel towers and Dubai Mall below, and light trails running along Sheikh Zayed Road
The restaurant and venue identities in white on black: Fazaris and Aniqqa set in a fine high-contrast serif, Zeta with a wave rule beneath the Z, the NEOS monogram built from stacked rounded letterforms, Hukama with a set of horizontal bars, and Risala in a wide geometric sans
The restaurant and venue identities in white on black: Fazaris and Aniqqa set in a fine high-contrast serif, Zeta with a wave rule beneath the Z, the NEOS monogram built from stacked rounded letterforms, Hukama with a set of horizontal bars, and Risala in a wide geometric sans
NEOS lounge at dusk: velvet armchairs in charcoal with magenta and burgundy cushions along a curved wall of glazing looking onto the Burj Khalifa and the city lights, mirrored steel columns and starburst chandeliers under a dark ceiling of fibre-optic points
NEOS lounge at dusk: velvet armchairs in charcoal with magenta and burgundy cushions along a curved wall of glazing looking onto the Burj Khalifa and the city lights, mirrored steel columns and starburst chandeliers under a dark ceiling of fibre-optic points
Hotel lobby and reception: the diamond A monogram and THEADDRESS wordmark in brushed steel on a dark textured stone wall, a tall blue and green glass sculpture alongside, backlit onyx beyond the desk, and a second view of a reception counter lit blue beneath a suspended amber glass chandelier
Hotel lobby and reception: the diamond A monogram and THEADDRESS wordmark in brushed steel on a dark textured stone wall, a tall blue and green glass sculpture alongside, backlit onyx beyond the desk, and a second view of a reception counter lit blue beneath a suspended amber glass chandelier
Rooftop terrace at dusk overlooking the Dubai Fountain, Souk Al Bahar and the base of the Burj Khalifa, with low sofas and carved timber stools, beside a curved brushed-steel and timber garden pavilion at the tower’s foot
Rooftop terrace at dusk overlooking the Dubai Fountain, Souk Al Bahar and the base of the Burj Khalifa, with low sofas and carved timber stools, beside a curved brushed-steel and timber garden pavilion at the tower’s foot
Serviced apartment interior: a curved cream sofa and oval glass coffee table, an open kitchen in pale oak with a dark stone island, a console of blue glassware beneath a framed ink artwork, and a white ceramic wall sculpture
Serviced apartment interior: a curved cream sofa and oval glass coffee table, an open kitchen in pale oak with a dark stone island, a console of blue glassware beneath a framed ink artwork, and a white ceramic wall sculpture
Spa reception: a timber desk against a wall of layered bronze ribbons, three lit alcoves holding blue fabric sculptures, a curved white fretwork screen, a steam-bent timber lounge chair and candle-topped burl stools on polished marble
Spa reception: a timber desk against a wall of layered bronze ribbons, three lit alcoves holding blue fabric sculptures, a curved white fretwork screen, a steam-bent timber lounge chair and candle-topped burl stools on polished marble
NEOS bar on the upper floor: tiered polished steel and brass columns flanking a curved onyx-lit counter with chrome stools, reflected in a black mirror floor, city lights through full-height glazing at dusk
NEOS bar on the upper floor: tiered polished steel and brass columns flanking a curved onyx-lit counter with chrome stools, reflected in a black mirror floor, city lights through full-height glazing at dusk
Hukama restaurant interior: a textured copper wall lit warm behind two chefs in black, amber glass droplet chandeliers hanging between dark timber screens, laid tables in the foreground, and a cast-iron teapot pouring tea into a white bowl
Hukama restaurant interior: a textured copper wall lit warm behind two chefs in black, amber glass droplet chandeliers hanging between dark timber screens, laid tables in the foreground, and a cast-iron teapot pouring tea into a white bowl
Calabar collateral in gold on black: seven square covers carrying a dot grid, engraved floral scrollwork, a white wine goblet, tumbling red wine glasses, and repeated decanter and carafe motifs
Calabar collateral in gold on black: seven square covers carrying a dot grid, engraved floral scrollwork, a white wine goblet, tumbling red wine glasses, and repeated decanter and carafe motifs
Calabar covers in colour: gold leaf with a punched white dot grid, turquoise with charcoal botanical engraving, red with orange scrollwork, and blue with cutlery and floral line art
Calabar covers in colour: gold leaf with a punched white dot grid, turquoise with charcoal botanical engraving, red with orange scrollwork, and blue with cutlery and floral line art
Room and floor signage detail: three small cast metal tiles — brass, pewter and copper — set flush into a white tiled surface, each engraved with an Arabic and Latin character pair
Room and floor signage detail: three small cast metal tiles — brass, pewter and copper — set flush into a white tiled surface, each engraved with an Arabic and Latin character pair
Two restaurant interiors: a hostess laying a table in front of a large carved bronze disc under beaded chandeliers, and a long bar with backlit blue mosaic panelling, gold-leaf counter front and chrome stools on polished marble
Two restaurant interiors: a hostess laying a table in front of a large carved bronze disc under beaded chandeliers, and a long bar with backlit blue mosaic panelling, gold-leaf counter front and chrome stools on polished marble