Atelier Vosloo All work

The blank page for your wanderlust story. Your gateway to the path less travelled.

Agency

Framework Design

Sector

Destination & Luxury Leisure

Scope

Signage Way-finding Collateral

Designed as a cosmopolitan and smart cultural haven, Rove Hotels caters to the new-generation traveller who recognises value, stays connected through technology and gravitates towards culturally inspired surroundings. Guests can benefit from co-working spaces, self-service laundromat, a pool and gym, and exclusive cafés and restaurants around the area.

Two views: a corridor of bright red garage-style panelled doors with glazed upper lights under an exposed black ceiling, and a white wall carrying NO PLACE LIKE #ROVE in dimensional multicoloured letters above a brown leather sofa with an orange cushion
Two views: a corridor of bright red garage-style panelled doors with glazed upper lights under an exposed black ceiling, and a white wall carrying NO PLACE LIKE #ROVE in dimensional multicoloured letters above a brown leather sofa with an orange cushion
Lobby lounge: a mother and child reading on a leather and linen sofa beneath a large stormtrooper mural drawn from Dubai landmarks, flanked by framed prints, a vintage traffic light and a skateboard shelf, with knitted pink and teal poufs on a magenta-splashed rug
Lobby lounge: a mother and child reading on a leather and linen sofa beneath a large stormtrooper mural drawn from Dubai landmarks, flanked by framed prints, a vintage traffic light and a skateboard shelf, with knitted pink and teal poufs on a magenta-splashed rug
Gallery wall: a black Atlas bicycle mounted centrally with a yellow crate on its rack, surrounded by framed drawings and photographs of Dubai, a 22a Street sign, a Zabeel Racing Stable plaque, open display boxes of local objects, a vintage suitcase and a coral horse-head sculpture
Gallery wall: a black Atlas bicycle mounted centrally with a yellow crate on its rack, surrounded by framed drawings and photographs of Dubai, a 22a Street sign, a Zabeel Racing Stable plaque, open display boxes of local objects, a vintage suitcase and a coral horse-head sculpture
Four details: the stormtrooper mural and curated object wall, bilingual wayfinding reading Pray / Meet / Energise and Socialise / Shop / The Daily with directional arrows, a bicycle repurposed as a scaffold-board console holding a brass coffee pot, and a guest-room shelf with a metal trunk, globe, lantern and pipework lamp
Four details: the stormtrooper mural and curated object wall, bilingual wayfinding reading Pray / Meet / Energise and Socialise / Shop / The Daily with directional arrows, a bicycle repurposed as a scaffold-board console holding a brass coffee pot, and a guest-room shelf with a metal trunk, globe, lantern and pipework lamp
Poster wall between two red doors: twelve framed graphics including a DXB baggage tag, a UAE passport stamp, a Tram Only sign, a suitcase icon, and quotation posters in English and Arabic, above two brown leather armchairs with red cushions on a patchwork kilim
Poster wall between two red doors: twelve framed graphics including a DXB baggage tag, a UAE passport stamp, a Tram Only sign, a suitcase icon, and quotation posters in English and Arabic, above two brown leather armchairs with red cushions on a patchwork kilim
Two views: reception with WELCOME TO ROVE HOTELS running as an LED ticker along the desk fronts under copper globe pendants and a word clock, and the rooftop pool with a pink flamingo float, loungers and parasols against the Burj Khalifa
Two views: reception with WELCOME TO ROVE HOTELS running as an LED ticker along the desk fronts under copper globe pendants and a word clock, and the rooftop pool with a pink flamingo float, loungers and parasols against the Burj Khalifa
The Daily restaurant: pale timber tables and sage metal chairs under oversized yellow woven pendants, with a wall of scattered patterned ceramic plates, a glazed convenience store beyond and a fretwork screen to one side
The Daily restaurant: pale timber tables and sage metal chairs under oversized yellow woven pendants, with a wall of scattered patterned ceramic plates, a glazed convenience store beyond and a fretwork screen to one side
Lobby wide view: cream modular sofas and knitted poufs on patterned rugs under a slatted timber ceiling, draped fabric canopies at the windows, a shipping container clad wall lettered #RELAX, a yellow sculptural form and the curated gallery wall in the recess beyond
Lobby wide view: cream modular sofas and knitted poufs on patterned rugs under a slatted timber ceiling, draped fabric canopies at the windows, a shipping container clad wall lettered #RELAX, a yellow sculptural form and the curated gallery wall in the recess beyond
Social lounge: low cream seating with red ikat cushions around a brass-topped octagonal table, a long communal bar bench under a bank of screens reading Share your Rove adventure and Tag #ROVEHOTELS, with the bicycle gallery wall and orange container facade behind
Social lounge: low cream seating with red ikat cushions around a brass-topped octagonal table, a long communal bar bench under a bank of screens reading Share your Rove adventure and Tag #ROVEHOTELS, with the bicycle gallery wall and orange container facade behind
Rooftop pool in daylight: rows of white loungers with rolled towels and parasols along a rectangular pool holding a single pink flamingo float, the Burj Khalifa and neighbouring towers rising behind
Rooftop pool in daylight: rows of white loungers with rolled towels and parasols along a rectangular pool holding a single pink flamingo float, the Burj Khalifa and neighbouring towers rising behind
Co-working area render: guests reading and working among cane and wingback chairs, a white bicycle mounted on a planted mesh screen, a curved timber bookcase, a vintage camper van parked indoors and a magenta wall of framed music and travel posters
Co-working area render: guests reading and working among cane and wingback chairs, a white bicycle mounted on a planted mesh screen, a curved timber bookcase, a vintage camper van parked indoors and a magenta wall of framed music and travel posters