Part art. Part science.
I help brands reduce the space between where they are and where they want to be. Always telling brave stories. Brave by design and human by nature. Connecting dots no matter how far apart. Creating brands that put people at the centre of the brand experience, driving behavioural change.
Award-winning, strategic Creative Director specialising in brand identity, brand world and brand strategy. Creating integrated visual identities and design systems across graphic, digital, motion and three-dimensional space. Creativity is hard to harness. It needs a leader to ignite a spark for the creative team and a trusted partner to make strategic sense for the business.
Experience
VCCP Global | Creative Agency of the Year 2025 | Global Integrated Agency of the Year 2025 | Global Independent Agency of the Year 2024 | Hunter Design | Pulse Creative | Framework Design | FCB South Africa | TBWA | BBDO
Capabilities
Brand identity | Creation | Evolution | Naming | TOV | Positioning | Architecture | Tools | Training | Management | Brand expression | Content | Motion | Animation | Digital | Destination | OOH | Signage | Way-finding | AI innovation | Claude | Gemini | Grok | Codex | Cursor | Github | Supabase | Neon | Gemini Flow, Weave, Midjourney | Leonardo | Firefly
Sector
Telecoms | Fintech | Corporate | Destination & Luxury Leisure | B2B | FMCG | Typography | Education | Beverages | Healthcare | Heritage | Sport | Drinks | Pharmaceutical | Interiors | Tourism & Travel
Recognition
Creative Pool Judge 2024 | Drum Roses Juror 2023 | Chosen as one of the top 25 most inspirational young leaders in South Africa from over 7,000 applications, recognised for the potential to transform the nation’s future. | Started the Food for Thought feeding scheme, feeding 30-40 children everyday before school.
Awards
2 Transform Awards | 6 Marcom Platinum Awards | 1 Marcom Gold Award | 5 Creative Pool Awards | 1 Drum Finalist | 3 FSForum Awards | 1 Gramercy Award | 3 Loerie Finalists