Atelier Vosloo — Paul Vosloo, Creative DirectorPaul Vosloo is an award-winning Creative Director specialising in brand identity, brand world and brand strategy — integrated visual identities and design systems across graphic, digital, motion and three-dimensional space.Brave by design. Human by nature. I help brands reduce the space between where they are and where they want to be, creating brands that put people at the centre of the brand experience.Selected work

Oona Health — Strategy, naming, brand identity, brand world, digital

Goalsfirst — Brand identity, visual language, strategy and digital

Atelier — Strategy, naming brand identity, brand world, digital and office space

Robeco — Brand identity, strategy, visual language and collateral (pitch)

9Wood wooden ceilings — Brand identity, strategy, visual language and collateral

Quanta — Strategy, brand identity, visual language, motion and digital

Canon — Power to move brand platform.

FSL — Strategy, brand identity, visual language, motion and digital

Industrial Thought — Strategy, brand identity, visual language, motion and digital

Orbyt — Brand identity, visual language and illustration

Wealthtime — Strategy, brand identity, visual language and digital

ellio — Strategy, naming, brand identity, brand world and digital

Vodacom — Identity, strategy, visual assets, signage, retail space, presence branding, sponsorship, brand architecture, sports branding, all collateral and guidelines

Telkom Kenya — Brand identity, visual language, typography, signage and retail space design.

St Regis Mauritius Resort — Brand identity, naming, brand world, collateral and signage

Address Downtown Dubai — Brand identity, visual language, signage, wayfinding and collateral

Rove Downtown Dubai — Signage, way-finding and collateral

Typography — Wordmarks, typography and bespoke lettering

Durban Brewing Co. — Brand identity, strategy, illustration, logos and packaging

Beefeater — Brand world for winning pitch

Under Armour — Window and in-store branding and digital POS units

Absolut — Brand experience and built environment

Adcock Ingram — Brand identity, packaging, illustration and signage

Contactpauljohnvosloo@gmail.com · LinkedIn · London

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work

selected projects

full index

studio

about

experience

capabilities

sector

clients

recognition

awards

secret sauce

Seven things you should knowabout how I think.

contact

email +44 7541 511337

london

email linkedin

london

Brave by design. Human by nature.

I help brands reduce the space between where they are and where they want to be. I connect dots no matter how far apart. Creating brands that put people at the centre of the brand experience, driving behavioural change.

all work

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Paul Vosloo standing arms outstretched behind a number 40 enduro bike at a fork in a dirt road, thorn trees and a heavy cloudbank behind, in black and white

Part art. Part science.

I help brands reduce the space between where they are and where they want to be. Always telling brave stories. Brave by design and human by nature. Connecting dots no matter how far apart. Creating brands that put people at the centre of the brand experience, driving behavioural change.

Award-winning, strategic Creative Director specialising in brand identity, brand world and brand strategy. Creating integrated visual identities and design systems across graphic, digital, motion and three-dimensional space. Creativity is hard to harness. It needs a leader to ignite a spark for the creative team and a trusted partner to make strategic sense for the business.

Experience

VCCP Global | Creative Agency of the Year 2025 | Global Integrated Agency of the Year 2025 | Global Independent Agency of the Year 2024 | Hunter Design | Pulse Creative | Framework Design | FCB South Africa | TBWA | BBDO

Capabilities

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Clients

Client logos

Recognition

Creative Pool Judge 2024 | Drum Roses Juror 2023 | Chosen as one of the top 25 most inspirational young leaders in South Africa from over 7,000 applications, recognised for the potential to transform the nation’s future. | Started the Food for Thought feeding scheme, feeding 30-40 children everyday before school.

Awards

2 Transform Awards | 6 Marcom Platinum Awards | 1 Marcom Gold Award | 5 Creative Pool Awards | 1 Drum Finalist | 3 FSForum Awards | 1 Gramercy Award | 3 Loerie Finalists

Seven things you should know about how I think.

Secret sauce — seven things you should know about how I think. The secret sauce that shapes what I see, how I decode complexity and how I execute for global brands. Design principles for life and beyond.

Culture is the glue. The best studios are filled with humour, creatives are masters of observation and seeing the invisible. Laughter is the secret weapon but Einstein said it best: play is the highest form of research.

A hole in the head. All decisions are made through an emotional lens. Without emotion even the best proof points are reduced to drying paint. A gun powder spark sent a steel rod through the brain of Phineas Gage. He survived and lived a productive life but couldn’t make any logical decisions. Turns out the steel rod had pierced the part of his brain that controlled emotion.

An antidote for the easily bored. Design allows you to be a creative polymath. Starting out on a project where you think you know the answer is miserable. I’m a life-long learner with a penchant for rabbit holes. A writer, dreamer and designer, a thinker, observer and connector, an artist, creator and maker, with an ego that would fit in my pencil case.

Fear is good. Fear is where the growth lies, or the start of a cool story. It leads you to new answers and disruption. It starts from a place of discomfort. Nothing new or category defining starts at safe. Fear heightens the senses and creates creative tension. It drives the project forward and leads to unexpected magic and serendipity.

Plan for magic. Set your intention to create the extraordinary, but allow for mistakes. They bring spontaneity, a sense of humanity, and a sense of magic. Mistakes open you up to serendipity and chance. But don’t leave it to chance — plan for magic. Create the environment and allow it to flourish. Too much structure creates conformity.

Herding cats. I decode complexity into simple and simple into beautiful. Each business problem has an inherent truth. Find the truth and you find the silver bullet.

Logos

Marks and monograms across twenty years of practice.

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Let's make something brave.

pauljohnvosloo@gmail.com

Telephone

+44 7541 511337

Studio

London

Elsewhere

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