Atelier Vosloo All work

Flexible payment solutions

Agency

VCCP

Sector

Fintech

Scope

Brand identity Visual language Illustration

We use technology every day, but we are inherently a human brand. After all, there are emotions in payments.

Purchases are often driven by wants and desires, and even in the potentially cold world of billing and payments, we’ve found a way to keep connection alive in a seamless and infinite flow. We work for our clients and their customers. And it’s this that drives us – not the movement of money.

The creative expression focuses on the art of motion. Built from manoeuvrable organic shapes, it represents the ebb and flow of smooth exchanges, keeping things moving positively. It’s this infinite motion that also reinforces our effortless combination of modern technology and human interaction.

The identity is built around a responsive mobius strip and warm, human colour palette. The revolution and seamless infinity loop reinforce the idea of renewal from payment to collection. The perpetual energy needed business. A flexible solution that morphs and maneouvres around changing business obstacles. Organic and playful with soft edges, the icon magically rotates in an infinite loop.

The Orbyt homepage in motion: the headline “Leading clients into the irresistible future of invoicing and payments” over a sweeping ribbon form on brand blue, scrolling through the product sections
A ribbon of blue paper curving across a blue ground with a pink sphere balanced on its crest, beside the line “Flexible payment solutions”
A ribbon of blue paper curving across a blue ground with a pink sphere balanced on its crest, beside the line “Flexible payment solutions”
The rebrand: the old EDIGard by nets logo with its green arrow, beside the new orbyt wordmark whose O is a magenta-to-purple sphere, shown reversed on magenta and on charcoal
The rebrand: the old EDIGard by nets logo with its green arrow, beside the new orbyt wordmark whose O is a magenta-to-purple sphere, shown reversed on magenta and on charcoal
The colour palette as vertical bands — charcoal, magenta, yellow, white, grey, blue, green and deep plum
The colour palette as vertical bands — charcoal, magenta, yellow, white, grey, blue, green and deep plum
Three framed posters: “Transforming digital payments” over a pleated pink form, “Beyond simple invoicing” over a purple ribbon, and “Flexible payment solutions” over magenta curves with teal spheres
Three framed posters: “Transforming digital payments” over a pleated pink form, “Beyond simple invoicing” over a purple ribbon, and “Flexible payment solutions” over magenta curves with teal spheres
Four phone screens: “Flexible solutions for seamless payments”, an invoice payment flow with benefit icons, a yellow “Transforming digital invoicing and payment processes” list, and a “Get started with Orbyt” panel
Four phone screens: “Flexible solutions for seamless payments”, an invoice payment flow with benefit icons, a yellow “Transforming digital invoicing and payment processes” list, and a “Get started with Orbyt” panel
Presentation templates in three colourways — black, magenta and pink — with title slides, FlexPay toolbox pages over photography, and Smart Reminders slides carrying statistics
Presentation templates in three colourways — black, magenta and pink — with title slides, FlexPay toolbox pages over photography, and Smart Reminders slides carrying statistics
Stationery laid on grey: business cards with the magenta wordmark, reverse sides printed with the blue wave and sphere, and a magenta lanyard with a tag reading “Flexible solutions for a seamless customer payment experience”
Stationery laid on grey: business cards with the magenta wordmark, reverse sides printed with the blue wave and sphere, and a magenta lanyard with a tag reading “Flexible solutions for a seamless customer payment experience”
A pleated ribbon twisting from magenta to lilac across a pink ground, with “Orbyt provides the full billing and payment journey” set in white
A pleated ribbon twisting from magenta to lilac across a pink ground, with “Orbyt provides the full billing and payment journey” set in white
Four art-direction crops: a pink and violet ribbon on charcoal, an abstract magenta curve, blue paper with a pink sphere, and a striped pink form on black
Four art-direction crops: a pink and violet ribbon on charcoal, an abstract magenta curve, blue paper with a pink sphere, and a striped pink form on black
A woman at a large LED screen at dusk, lit red by the display, phone in hand, with a bus and city buildings behind
A woman at a large LED screen at dusk, lit red by the display, phone in hand, with a bus and city buildings behind
A man in a patterned jumper reading a tablet, lit blue and magenta by neon tubes and city bokeh
A man in a patterned jumper reading a tablet, lit blue and magenta by neon tubes and city bokeh