Atelier Vosloo All work

A 3D rendered illustration, created for use on generic packaging.

Agency

FCB

Sector

Pharmaceutical

Scope

Brand identity Packaging Illustration Signage

We wanted to be able to highlight certain conditions and specific body parts or illnesses. By rendering our own “Joe” we could then focus on the specific body parts we needed. It allowed the Adcock generic packaging to have a distinctive look, but at the same time be able to adapt to meet the needs of certain conditions or ailments.

Two Adco-meloxicam 7.5 mg cartons in white, red and cyan, the pack front carrying the same cyan leg illustration, standing against a translucent grey figure whose leg muscles glow cyan
Two Adco-meloxicam 7.5 mg cartons in white, red and cyan, the pack front carrying the same cyan leg illustration, standing against a translucent grey figure whose leg muscles glow cyan
Anatomical render of both legs — the musculature picked out in cyan over a translucent white body, knee joints and foot bones showing through
Anatomical render of both legs — the musculature picked out in cyan over a translucent white body, knee joints and foot bones showing through
The spine and shoulder blades rendered in cyan inside a translucent grey torso, seen from behind with the arms outstretched
The spine and shoulder blades rendered in cyan inside a translucent grey torso, seen from behind with the arms outstretched
Upper back from behind, one side’s shoulder and trapezius muscle highlighted in cyan against the pale grey skeleton and ribcage
Upper back from behind, one side’s shoulder and trapezius muscle highlighted in cyan against the pale grey skeleton and ribcage
The lungs in cyan inside a translucent grey figure, the ribcage, spine and pelvis showing faintly through
The lungs in cyan inside a translucent grey figure, the ribcage, spine and pelvis showing faintly through
The liver in cyan beneath the ribcage, the lungs, stomach and intestines rendered in pale translucent grey around it
The liver in cyan beneath the ribcage, the lungs, stomach and intestines rendered in pale translucent grey around it