Atelier Vosloo All work

Add some spark to your customer experience

Agency

VCCP

Sector

Fintech

Scope

Strategy Naming Brand identity Brand world Website Digital

Live

elliocx.com

We are born curious.
That means curiosity is in our DNA.
It’s the core of our personality as a brand.
It’s also a trait that every member of our team shares.
And it defines how we show up in the world.
How we look, how we feel and how we speak.

The ellio asterisk in dark green on acid lime, a banner across its centre reading “Born curious” in a light serif
The ellio asterisk in dark green on acid lime, a banner across its centre reading “Born curious” in a light serif
The ellio wordmark in both colourways — dark green on acid lime, and acid lime on dark green — the lowercase letters drawn with flat-sided bowls
The ellio wordmark in both colourways — dark green on acid lime, and acid lime on dark green — the lowercase letters drawn with flat-sided bowls
A backlit poster on a tiled wall: a black and white photograph of a young man examining a lattice structure, the ellio logo in acid lime at the centre of four angled strokes, with “Born curious” in a serif alongside
A backlit poster on a tiled wall: a black and white photograph of a young man examining a lattice structure, the ellio logo in acid lime at the centre of four angled strokes, with “Born curious” in a serif alongside
Six circular line illustrations in acid lime on dark green — a spiral of connected nodes, an overlapping Venn, an orbit, a maze, a dashed ring and a stacked dome
Six circular line illustrations in acid lime on dark green — a spiral of connected nodes, an overlapping Venn, an orbit, a maze, a dashed ring and a stacked dome
The icon set in dark green and acid lime: a lightning bolt, AI foundations, retention, workflow orchestration, protection, cloud, integration, operations, technology, customer care, spark, curiosity, helpline, people, complaints, CX advisory and data
The icon set in dark green and acid lime: a lightning bolt, AI foundations, retention, workflow orchestration, protection, cloud, integration, operations, technology, customer care, spark, curiosity, helpline, people, complaints, CX advisory and data
A station billboard: a laughing woman in a pink jacket, the ellio wordmark at the left, and “Born curious” set in a serif on an acid lime arrow device
A station billboard: a laughing woman in a pink jacket, the ellio wordmark at the left, and “Born curious” set in a serif on an acid lime arrow device
Four social posts: a new-hire card, a conceptual graphic on dark green, a thought-leadership post with a girl holding a circuit buggy, and the asterisk carrying “Born curious”
Four social posts: a new-hire card, a conceptual graphic on dark green, a thought-leadership post with a girl holding a circuit buggy, and the asterisk carrying “Born curious”
The social post grid system, the same three formats annotated with their zones — graphics, tagline, message copy, image area, call to action, imagery, clear space and personal details
The social post grid system, the same three formats annotated with their zones — graphics, tagline, message copy, image area, call to action, imagery, clear space and personal details
Brand summary board: the logo, the Gazpacho typeface in six weights, the lime, dark green, pink, violet and cream palette, the tone of voice — positive, energetic, warm — the brand property, illustration, photography and a poster application
Brand summary board: the logo, the Gazpacho typeface in six weights, the lime, dark green, pink, violet and cream palette, the tone of voice — positive, energetic, warm — the brand property, illustration, photography and a poster application