Atelier Vosloo All work

Made to measure, built to perform.

Agency

VCCP

Sector

Fintech

Scope

Brand identity Strategy Visual language Collateral

True engineers are obsessed with measurement – quantifying, calculating, questioning. Robeco don’t just measure the obvious. They study every detail to add depth and dimension to their analysis. Measurement fuels performance, allowing us to craft unique solutions. It is the springboard that enables the leap to alpha. The idea uses the tools and aesthetics of applied mathematics, with a look and feel that’s centred around a powerful symbol: The Robeco Scale.

We’ve used the mathematical language of engineering and architecture: large numbers, lines separating content, a structured grid to hold imagery and messaging. Much like quantitative research and rigorous thinking, the system is focused on bringing order, precision, and innovation.

The rectangular device is an evolution of the light bar and Robeco E. As a graphic device it shows how we measure, view and amplify the world around us and that our solutions are tailor-made for clients. Robeco’s research is expansive, so the Scale is too. It adapts to different environments and media formats. Highlights, houses and holds messaging and images. An ownable brand asset allowing Robeco’s most valuable brand to shine.

The Robeco Scale animating: the rectangular device sliding and resizing to frame images and messaging, in cyan on navy
Three underground posters in a tiled station: the wind farm with a cyan Made to measure band, the ice cavers with the headline in a pale blue panel above a measurement rule, and the mountain solar landscape at dusk with the E device
Three underground posters in a tiled station: the wind farm with a cyan Made to measure band, the ice cavers with the headline in a pale blue panel above a measurement rule, and the mountain solar landscape at dusk with the E device
Billboard on a stone wall: Made to measure over an aerial photograph of a man walking between blue flooded rice terraces with ducks, the translucent E device centred, copy on quantifying themes from sustainable water to Fintech, and the logo to the right
Billboard on a stone wall: Made to measure over an aerial photograph of a man walking between blue flooded rice terraces with ducks, the translucent E device centred, copy on quantifying themes from sustainable water to Fintech, and the logo to the right
Wide landscape execution: Scaled up solutions over a mirror-still lake reflecting a dark mountain at dawn, with the 3D investing copy at lower left and a teal vertical panel to the right holding a photographer at the water’s edge and the ROBECO logo
Wide landscape execution: Scaled up solutions over a mirror-still lake reflecting a dark mountain at dawn, with the 3D investing copy at lower left and a teal vertical panel to the right holding a photographer at the water’s edge and the ROBECO logo
Portrait poster: Made to measure in a translucent cyan band across a black-and-white colonnade of curving concrete arches, with the disciplined research copy beneath, a measurement rule along the band’s foot and the logo lower left
Portrait poster: Made to measure in a translucent cyan band across a black-and-white colonnade of curving concrete arches, with the disciplined research copy beneath, a measurement rule along the band’s foot and the logo lower left
Portrait poster: Made to measure in a translucent cyan band across the riveted steel underside of a bridge in black and white, the research copy beneath and the logo reversed lower left
Portrait poster: Made to measure in a translucent cyan band across the riveted steel underside of a bridge in black and white, the research copy beneath and the logo reversed lower left
Portrait poster: Made to measure in a translucent band over a close-up of a breaking wave in glacial blue, the research copy beneath and the ROBECO logo top left
Portrait poster: Made to measure in a translucent band over a close-up of a breaking wave in glacial blue, the research copy beneath and the ROBECO logo top left
Robeco brand summary board: the ROBECO wordmark with its cyan equals-sign E and the line The Investment Engineers on black, the cyan and navy palette with a secondary spectrum of purple, magenta, orange, olive and slate, Tomato Grotesk typography shown Light through Ex Bold, the rice-terrace photograph with the translucent E device, a black measurement-rule graphic, and the website, app and poster applications carrying Made to measure and Built to perform
Robeco brand summary board: the ROBECO wordmark with its cyan equals-sign E and the line The Investment Engineers on black, the cyan and navy palette with a secondary spectrum of purple, magenta, orange, olive and slate, Tomato Grotesk typography shown Light through Ex Bold, the rice-terrace photograph with the translucent E device, a black measurement-rule graphic, and the website, app and poster applications carrying Made to measure and Built to perform