Together with Circus we set out to rebrand all brand touch points from retail stores to in-store communication and furniture. We designed furiture and fittings that told a new brand story and changed the mobile landscape in Kenya from Orange to Turquoise.
In the three months after unveiling it’s new brand identity, Telkom Kenya increased its subscriber base by +1 million.
Turquoise statement card reading: Telkom Kenya was Kenya’s first telecommunications provider. The new identity blends the heritage of Telkom Kenya with today’s cutting edge technology and a great new promise
Strategy triangle on yellow: Human truth — more Kenyans are moving into urban environments, looking for a single platform to accelerate their lives, both physical and online; Market truth — far from the Masai Mara landscapes, the brand is anchored in an urban environment to engage younger generations; Brand truth — telecoms provide more than a mobile connection, spanning education, business, entertainment and payments. At the centre: Connecting the people that make Kenya move
Turquoise board with oversized yellow chevrons, reading: Tapping into its heritage, Telkom is stepping into a bold new future — Moving with you
Hero image: a runner in black kit with yellow side stripes sprinting past a turquoise geometric painted wall, with the yellow chevron device and the Telkom logo set to the right
The Telkom logo in both colourways: white italic wordmark with yellow chevrons on turquoise above, and turquoise wordmark with turquoise chevrons on yellow below
Old and new logo side by side: the previous Orange mark, a white lowercase wordmark on a solid orange square, next to the new Telkom mark in white italic on turquoise with two yellow chevrons rising from the K
Campaign collage framed in yellow: three women laughing over a pink phone in printed Kenyan dress, a man in profile with chevrons shaved into his hair holding a gold phone against magenta, and the Telkom Moving with you lockup on turquoise chevron panels
The Telkom Kenya website on a tablet against yellow: Corporate Social Investment and Career at Telkom panels over portraits, each with a yellow chevron and a magenta Discover Now button, above a newsletter sign-up
Three phones on turquoise showing the Telkom mobile site: the handset shop and About Telkom panel, the main navigation with Mobile, Enterprise, About us, Carrier Services and The Shop in yellow, and the telkom_ke Instagram profile with 25.8k followers and a grid of chevron-framed posts
A full campaign wall on yellow: dozens of social posts for data bundles, Mambo 999, Freedom Friday, T-kash and 4G offers in turquoise, magenta and yellow, with a column of Telkom Kenya tweets down the right
Three Telkom Kenya tweets on yellow: the third #FormNi50 winner with a yellow Toyota, the #FutaBundles match-day offer for the Netherlands versus Argentina game, and the #SemaYote minutes bundle
Retail furniture and fittings: renders of a turquoise and yellow branded kiosk, a wall bay with chevron-shaped counters and turquoise stools, staff in branded polo shirts at a yellow chevron desk, a street kiosk render, the chevron device shown evolving from the old grey and red mark to the new outline form, and an Enterprise desk in yellow
Store interior render: a long turquoise service counter beneath numbered yellow and turquoise offer posters, rows of handsets on white wall panels, grey waiting seats, a yellow chevron information kiosk and a magenta portrait lightbox by the entrance
Brand summary grid: the logo on turquoise, the turquoise, yellow and magenta palette, Lato typography set as ‘Moving with you’ on yellow with an alphabet and numerals, a portrait with chevrons shaved into the hair, the mobile site, the Mambo 999 data offer, a retail counter render, and a woman listening to music at a clothing stall
Results board on turquoise: +1 million new subscribers, +35% growth, 4% top of mind and +20% revenue, the figures in white above yellow labels
Telkom Kenya brand film: a sign painter brushing the yellow X across a turquoise wall on a Nairobi street, cut with city life and the new identity in use
