Atelier Vosloo All work

Unlocking complexity

Agency

VCCP

Sector

Fintech

Scope

Strategy Brand identity Visual language Motion Digital

The idea of ‘Open’ is one that both binds and differentiates the Industrial Thought group of companies. One that is rich in meaning and, indeed, open to interpretation. Associations of ‘Open’ include: access, unlocking, transparency, demystifying, reimagining, releasing, collaboration and simplifying.

‘Open’ means being unconstrained by convention, against opacity and exclusivity, while always holding oneself to account. It defines the Industrial Thought ecosystem of companies, start-ups and partners. Industry experts and best-of-breed innovation with one shared vision.

To create a wealth industry that is, simply, open.

The Financial Solutions logo resolving: four cyan and blue arcs rotating into a broken ring above the financial SOLUTIONS wordmark, on deep navy
FSL brand summary board: the ring logo with the Financial Software wordmark, the blue, navy, orange and cyan palette, FS Sinclair Light typography with the line ‘Unlocking complexity’, a 30th anniversary mark, concentric ring artwork, and the homepage reading ‘Unlocking complexity to help our clients create value’
FSL brand summary board: the ring logo with the Financial Software wordmark, the blue, navy, orange and cyan palette, FS Sinclair Light typography with the line ‘Unlocking complexity’, a 30th anniversary mark, concentric ring artwork, and the homepage reading ‘Unlocking complexity to help our clients create value’